"Porchetta romana cotta a legna," Adina Ruiu (2008)
This is the sign atop some sort of meat-vending mobile in Rome. Look at that juxtaposition of images, and try to imagine the roast pig replaced by a giant stalk of celery. It just wouldn't work. It's not that the scene would be uncompelling, but rather that it simply wouldn't make any sense. Why is this?